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Fit Collective

A fitness platform connecting brand, classes, coaches, member services and operations.

Project brief

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Client
Fit Collective
Type
Platforms and systems
Period
2018
Status
Delivered and still operating
Collaboration
Commissioned directly by the client
Scope
Site design, frontend, Laravel backend and bilingual content
Fit Collective public brand and class website
The public site introduces the studio, training philosophy, coaches and the route into member services.

Project overview

Fit Collective combines a lifestyle brand with practical services.

We designed and built one platform for brand content, classes, coaches, member functions and daily operations.

Key outcomes

01Brand and web design
02Class and coach content
03Member services
04Full-stack administration

Working flow

Brand, membership booking and studio operations share one set of data.

  1. 01
    Explore

    Visitors begin with the brand, facilities, coaches and course information.

  2. 02
    Book

    Members sign in, see available times and submit a booking.

  3. 03
    Manage

    The admin keeps members, classes and coach schedules in sync.

01 01

One experience from brand discovery to member service

Visitors discover the brand through classes and coaches, then move into personal services as members. Editorial and operational pages share one design language.

02 02

Operations share the same product model

The admin side manages classes, coaches, members and site content. A shared data model supports daily updates and future services.

03 03

The brand site leads into the service rather than stopping at promotion.

Bilingual course, coach and studio content gives both local and international members a clear starting point before they enter the member experience.

04 04

Schedule changes return to one shared timetable.

Staff can adjust classes, coaches, time slots and member lists in the admin. The updated availability then appears in the member booking flow, so reception, coaches and the website do not maintain separate schedules.

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