安沛購物商城
A brand commerce system connecting product content, purchase and daily operations.
Project brief
14 / 20- Client
- Anpei Shop
- Type
- Brand and web
- Period
- Planned 2016 / launched 2017 / updated 2019
- Status
- Long-running commerce site
- Collaboration
- Commissioned directly by Anpei
- Scope
- Brand, site design, full-stack commerce and referral distribution
Project overview
Anpei needed to explain health products clearly while supporting purchase and inquiry.
We designed and built a full-stack commerce site connecting brand content, product information and operations.
Key outcomes
Working flow
Products, orders and referral relationships move together.
- 01 Brand & product
Bilingual content carries the health position and Japanese product selection.
- 02 Commerce
Products, members, cart, orders and coupons operate through the same system.
- 03 Referral
Referral codes retain the relationship between members, orders and distribution records.
Understanding before purchasing
Customers often need purpose, specifications and context before buying. Content answers those questions first, then connects naturally to relevant products and purchase paths.
One system for content, commerce and operations
The backend supports product, content and order operations, carrying the brand experience through purchase and daily management.
The store was built from the brand, not placed beneath it.
The visual language, Traditional Chinese and Japanese content, product storytelling and shopping functions were designed as one early commerce product for a health-oriented Japanese selection.
Referral records were a business requirement, not a marketing add-on.
Referral codes preserve the connection between members and orders so the back office can manage the brand’s distribution model. Black Cat delivery remains an intentionally manual administrative step.
Next case
GoodPair 錦好沛 →