Envy Apple Campaign
A complete campaign flow from public experience to validation, draw and administration.
Project brief
06 / 20- Client
- Envy Apples Taiwan
- Type
- Brand and web
- Period
- 2026
- Status
- Campaign in operation
- Collaboration
- HAVAS Taiwan commissioned Collective 353 on behalf of the brand
- Scope
- Campaign design, full-stack delivery, invoice recognition, draw workflow and admin
Project overview
One campaign system connected the brand experience with operations.
We designed and built the public site, registration, validation, prize draw and administration as one continuous workflow.
Key outcomes
Working flow
Registration is simple; eligibility is not.
- 01 Register
Consumers enter or submit invoice information through the public campaign site.
- 02 Verify
Recognition assists the process; staff make the final eligibility decision.
- 03 Operate
Draws, lists, notifications and off-site backups are handled in the admin.
The operational system behind the campaign
Participants need a quick, clear registration path; operators need validation, exception handling and draw management. Both sides use the same data through interfaces designed for their distinct jobs.
Brand motion without compromising system performance
The public site preserves campaign motion and parallax with mobile-aware media loading. The admin side turns validation, search, export and backup into practical daily tools.
The public journey is deliberately simple; the operational journey is not.
A purchase over the threshold leads to invoice registration, assisted invoice-number recognition and a final human review before an entry is eligible for the draw.
The campaign is operated as a small, observable system.
The admin covers review, draw and list management, while separate image and data backups and Telegram notifications provide practical operational visibility.
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